Earlier this year, Ikea’s Chief Sustainability Officer made headlines for suggesting that the West has hit “peak stuff”—in other words, many of us in developed nations have all the consumer goods we need and are losing our appetite for more.
Well, hallelujah! I hope he’s right. How amazing would it be for society as a whole to realize we have enough—make that more than enough—and are better served by dialing down the consumption and pursuing other paths to happiness?
In fact, I think hitting peak stuff in our own lives is what motivates many of us on our minimalist journeys. One day we look in our cabinets, or in our closets, or around our homes, and suddenly feel somewhere from disenchanted to disgusted with the excess.… {Read more}










