The fashion industry is the prime example of an activity dedicated to using up resources, not to create satisfactions, but to create dissatisfactions with what people possess—in effect to create obsolescence in otherwise perfectly satisfactory goods.
–E. J. Mishan, 1967 (as quoted in Less is More by Goldian VandenBroeck)
It’s hard to believe now, but back in my early twenties, I was something of a fashionista. I had two closets full of clothes, and regularly browsed a number of fashion magazines (each fall, I eagerly awaited Vogue’s phonebook-size September issue). I spent far too much time, money, and effort dressing for some imaginary spotlight—embarrassing to admit, but true.
Fortunately, somewhere along the line I tired of the excess—the stuffed closets, the barely-worn clothes, the pieces that were “out” just months after I bought them. The whole endeavor seemed an exercise in futility and waste. So I called it quits on my fashion habit, and unloaded the vast majority of my wardrobe in a no-holds-barred eBay extravaganza.
It wasn’t easy emptying my closet of the designer pieces and vintage “finds” I’d so delighted in acquiring. I sold pieces I’d worn just once or twice for a fraction of what I’d paid for them. As I shipped out each item, I felt an incredible amount of guilt and anguish over the money I’d wasted; yet at the same time, I felt a flood of relief over ridding myself of the evidence.
Around the same time, I also became aware of the environmental impacts and human rights violations of the fashion industry—which effectively put the brakes on new purchases, particularly those of the trendy variety. To be honest, it was a relief to step off the fashion treadmill: I no longer knew, or cared, whether chunky knits were “in” for fall or peasant skirts were de rigeur for spring. Instead, I became interested in building a small wardrobe of quality, classic pieces that would stay in style and last as long as possible.
Want to join me in eliminating fashion trends from your minimalist life? Here’s what works for me:
1. Develop your personal style. Despite my lack of interest in fashion trends, I’m still too girly for jeans and a sweatshirt. My wardrobe consists mainly of dresses—I love the idea of a one-piece outfit, and can dress them up with hose and heels, or down with tights or leggings. In the summer, I live in simple shift dresses and ballet flats; in the winter, sweater dresses and boots. Season to season, I have no idea what’s in or out; I simply wear what flatters me and fits my lifestyle.
2. Don’t chase trends. Chasing trends does little more than part you from your money. In just a few months, that of-the-moment item will be yesterday’s news (and clutter in your closet). Even when such “fast fashion” is low-priced (a la H&M), it often comes with a high cost—namely, environmental degradation and sweatshop labor.
3. Don’t read fashion magazines. In this case, ignorance is bliss. Ads and fashion spreads are meant to make us feel deprived of the latest and greatest, and instill in us a fear we’ll be “left behind.” But when you have no clue what the “it” bag or shoe is this season, you feel no compulsion to acquire it. And guess what? The world doesn’t stop turning, and hardly anyone blinks an eye.
4. Realize you’re not in the spotlight. Unless you’re a celebrity or media figure, it’s doubtful anyone cares whether you’re wearing the latest designer outfit. And for those who have nothing better to do than judge you on your apparel—well, they’re probably not worth impressing.
5. Be aware of the impact. For me, guilt is an incredibly effective way to curb consumption. If buying a new outfit (that I don’t need) causes environmental harm, or involves someone suffering workplace abuse or dangerous conditions, I’d much rather go without. To the best of your ability, educate yourself on which brands use sweatshop labor or questionable ecological practices.
6. Think timeless. Stick to simple, classic pieces that always stay in style: a shift dress, black skirt, khaki trouser, white shirt, or wool coat can serve as a wardrobe staple for years (I’ve had some in my closet for a decade!). You’ll save cash, streamline your wardrobe, and never look dated.
7. Shop your closet. Despite your decluttering, your closet probably still holds some relics from years past. The bright side? When long skirts or animal prints come back into fashion, you may very well have an old favorite to pull out and wear.
I’m not against looking nice, and I certainly understand the desire to express one’s personality and creativity with clothing. However, I think that building a small collection of well-edited apparel is far more stylish than running out each season to purchase the pieces du jour.
What do you think? Do you have a passion for fashion, or are you blissfully unaware of the latest trends?