About Me



I’m Francine Jay, and I’m a minimalist.

To me, being a minimalist isn’t only about white walls and empty spaces. It’s about eliminating the distractions that keep us from fully appreciating life.

The less stuff we have cluttering our homes (and the less “to-do’s” cluttering our time), the more energy we can devote to the things that are truly important to us.

My goal is to find that elusive point of “just enough,” whereby I own nothing more than that which meets my needs.

I believe that minimalism isn’t about emptiness for the sake of emptiness — but rather making room to move freely, think clearly, and open ourselves to the beauty and wonder of life.

I’m the author of two books:


When I’m not writing, I enjoy hiking, doing yoga, and traveling. In the last few years, I’ve been fortunate enough to visit the following places: Paris, Amsterdam, Brussels, Iceland, Venice, Florence, Rome, Tokyo, Kyoto, Hong Kong, Singapore, Kuala Lumpur, Barcelona, Madrid, Koln, Copenhagen, Prague, Helsinki, Tallinn, Oslo, Stockholm, Wales, Glasgow, Edinburgh, Vienna, Budapest, Athens, Istanbul, Lisbon, Vietnam, Thailand, London and much of England.

I started this blog in 2009, when I was a carefree nomad with all my possessions in a suitcase. Since then, my husband and I have had a beautiful daughter (nicknamed Plumblossom on my blog), and have settled down in our own home. But even though we’ve stopped wandering, the wanderlust remains—and we hope someday to resume our travels with the little one in tow.

When I began writing about minimalism, I never expected to have more than a handful of readers—but the response has been incredible, and this blog has grown beyond my wildest dreams. I’ve sold over 100,000 books on the topic, and been featured in CNN, BBC, NBC TODAY, Chicago Tribune, The Guardian, Financial Times, Forbes, Huffington Post, Spiegel, and The Irish Times.

Why does this thrill me so? Because it means 100,000+ people are interested in minimalist living, transforming it from a quirky lifestyle choice into a mainstream movement. 100,000+ people want to reduce their clutter and consumerism, and are taking the steps to do so. How wonderful is that? It gives me great hope for a kinder, gentler, more sustainable future.

Please feel free to contact me with comments, questions, and interview requests — I love to talk about minimalist living!