As you might guess, I’m not a fan of Black Friday. I don’t like crowds, shopping, excess consumerism, or stores that make their employees work late night, early morning, or—worst of all—Thanksgiving hours in service to corporate profits.
That lovely little Friday, so wonderfully placed between a holiday and weekend, deserves better. And so, in the spirit of minsumerism and consumer disobedience, I propose we turn Black Friday on its head and embrace the opposite of everything it represents: please join me in celebrating White Friday instead.
Rather than a day of consumer frenzy, White Friday will be a day of clarity, peace, and reflection. (Think of the calm, contemplative effect of a white-walled room, versus one stacked top-to-bottom with shelves of mass-produced goods.) We’ll buy nothing, and continue our Thanksgiving gratitude for the abundance already in our lives.
Here’s some other ways to turn a Black day of consumerism into a White day of serenity:
Clear the clutter. Instead of bringing more stuff into your home, clear stuff out. Take the day to tackle a decluttering project, like your closet, basement, or attic. It feels a lot better to send a carload to charity, than stash away a carload of shopping.
Clear the dirt. Do a deep house-cleaning in preparation for the holidays. Get into those dusty corners you ignore during the year, and scrub them spotless. Such a top-to-bottom cleansing is an important purification rite in many cultures, and is good for the spirit as well as the home.
Clear your schedule. Instead of getting up at the crack of dawn to jostle crowds for bargains, sleep in, slow down, and spend the day with loved ones. Alternatively, free up your day to volunteer for a good cause.
Clear your debts. Rather than increase your credit card balance, take steps to pay it off. Review your finances, and plan how you can start the new year on more fiscally-sound footing. Propose a no-gift holiday to your friends and family, and emphasize spending time together over spending money.
Clear your mind. Instead of stressing about the upcoming holiday season, take a long bath or leisurely walk to clear your mind. Turn off the TV, skip the newspaper, don’t go online—anything to avoid being bombarded with advertisements and marketing.
Clear your soul. Reconnect with your spiritual side: meditate, attend a religious service, enjoy the gifts of nature. Spend the day not in pursuit of discounts, but in pursuit of truth, beauty, and meaning.
This Friday, let’s forget about keeping corporations in the black. Rather than go down the dark road of debt, delusion, and environmental destruction that goes hand-in-hand with consumerism, let’s do the opposite. Let’s make it a day to live lightly, act serenely, and make the world a little brighter for ourselves and others.